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How Bootstrapped Beauty Brands Are Growing

How Bootstrapped Beauty Brands Are Growing

It took Rodial founder Maria Hatzistefanis five years to become an overnight success.

She started her brand in 1999, using her own savings of £20,000 ($25,600) to develop a small range of prestige skincare products and getting them to market. She did her own warehousing, packing and public relations, and admitted that she took a risk when hiring a sales manager, because the business “couldn’t afford” such an expense.

“It was a very…


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