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How Beauty Brands Can Take Advantage of TikTok Trends

How Beauty Brands Can Take Advantage of TikTok Trends

When Futurewise — a new beauty brand from the founders of Starface and Plus — launches Wednesday, its TikTok-addicted customers will already be familiar with “slugging,” the skin care technique that inspired the brand’s initial slate of products.

The concept, where people cover their skin in a thick layer of petroleum-based product to lock in moisture and protect the skin barrier, went viral on the platform during the pandemic, and…


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