It’s been a tough year for Gap Inc.
A collaboration between its namesake brand and Ye has had an anticlimactic retail rollout, while Old Navy sales are retreating. Even Athleta, the once fast-growing activewear label, is seeing sales level off.
Hope has come in the form of two unexpected quarters for the American’s retailer’s fourth brand: Banana Republic, a mall chain known for generic wear-to-work button-up blouses and floral dresses…