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How Banana Republic Became a Bright Spot in Gap Inc.’s Portfolio

How Banana Republic Became a Bright Spot in Gap Inc.’s Portfolio

It’s been a tough year for Gap Inc.

A collaboration between its namesake brand and Ye has had an anticlimactic retail rollout, while Old Navy sales are retreating. Even Athleta, the once fast-growing activewear label, is seeing sales level off.

Hope has come in the form of two unexpected quarters for the American’s retailer’s fourth brand: Banana Republic, a mall chain known for generic wear-to-work button-up blouses and floral dresses…


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