How Apple Outperformed Google and Microsoft in AI Rollout

Over the last several weeks, we’ve had Google I/O, which highlighted the rollout of Google’s Gemini AI engine for smartphones; Microsoft Build, which focused on its Copilot+ rollout for PCs; and Apple’s WWDC24 video, which showcased the rollout of AI on both PCs and smartphones.

Google’s launch was well executed, focused on attractive and interesting features, and was well received….