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How Adidas Sambas Took Over the World

How Adidas Sambas Took Over the World

On the train from Peckham in south London to Dalston in east London the other day, it became hard to ignore: everywhere one looked were Adidas Sambas. White ones. Black ones. Those Wales Bonner ones with the pony fur and leopard print. Little silver ones. Black leather ones with studs.

The humble Adidas Samba, once the reserve of football fans, Britpop kids and the odd skateboarder, has become as ubiquitous as battered Converse All Stars in…


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