How a Mexican Lager Quietly Rose to Become America’s Best-Selling Beer

More beers in America are being paired with lime than ever before.

The story of how Modelo Especial, a Mexican lager, surpassed Bud Light as the top-selling beer in America predates the conservative backlash that Bud Light faced in April over a collaboration with a transgender influencer. The country’s steadily growing Hispanic population is only part of the story, too.

Rather, the factors that, for the better part of a decade, put Modelo on…