Editor
H&M has recruited streetwear designer Heron Preston to be an in-house advisor, forming what the company calls a “long-term partnership” that will yield Preston’s own seasonal capsule collections for the brand as well as his input on H&M’s main menswear line.
The Swedish fast fashion giant, like many other accessible brands, is no stranger to collaborations.
Since the early 2000s, H&M has brokered annual collaborations with some of…
