H&M Is Made in Chelsea With New Concept Store on London’s King’s Road

LONDON — High-street brands are raising the bar on physical retail as customers fall back in love with in-store shopping, with H&M the latest to polish up its offering.

On Thursday, H&M opened a new concept store at 72 King’s Road in Chelsea with a “handpicked curation” of its most luxurious and fashion-forward designs.

There is also ample space given to the H&M beauty offer. Staff are on hand to offer styling tips and…