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Hey Siri! Help me get Apple out of an AI-shaped hole

Hey Siri! Help me get Apple out of an AI-shaped hole

Tim Cook has an air of bashful reverence. In his 13 years at the helm of Apple he has created more value than just about any CEO in history, as the tech behemoth’s market capitalisation has climbed from less than $400bn to almost $3trn. But he still acts as if he were there thanks to the grace of Steve Jobs, or the skill of his colleagues, or divine providence. It was in character, then, that when he took to the stage at the…


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Doug McIntyre

USMNT looks to rebound against mighty Brazil: ‘We need to be ready’

Election 2024’s battleground: your family WhatsApp group

Election 2024’s battleground: your family WhatsApp group