It’s a new day at Hervé Léger. Spring sees freshly minted creative director Michelle Ochs take the reins for the brand, evolving it forward. “It’s not a rebrand,” Ochs cautioned from the brand showroom. “They haven’t had a female designer in a minute, I’m bringing a new female perspective. It’s a reset.”
Ochs looked to the archives of the brand as a way to anchor herself and begin to tell her story….