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Gucci’s Crypto Move, Jane Fonda for H&M

Gucci’s Crypto Move, Jane Fonda for H&M

Gucci began accepting cryptocurrency in a few U.S. stores in May, and now it’s going all-in on the blockchain-based payments.

As BitPay — the Italian luxury house’s chosen crypto payments platform — announced new support for two more coins on Tuesday, ApeCoin and Euro Coin, Gucci stepped up as the first major brand to accept one of these options through the platform.

With the addition of ApeCoin, its clientele will…

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