Google unveils custom Arm-based chips, following similar efforts at rivals Amazon and Microsoft

Google is trying to make cloud computing more affordable with a custom-built Arm-based server chip. At its Cloud Next conference in Las Vegas on Tuesday, the company said the new processor will become available later in 2024.

With the new Arm-based chip, Google is playing catch-up with rivals such as Amazon and Microsoft, which have been employing a similar strategy for years. The tech giants compete fiercely in the growing market for cloud…