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Google reportedly offered to spin off ad business into new Alphabet segment to ward off lawsuit

Google reportedly offered to spin off ad business into new Alphabet segment to ward off lawsuit

CNBC: Sundar Pichai, CEO of Alphabet and Google being interviewed by Deirdre Bosa.

CNBC

Google has offered to split parts of its ad-tech business into a separate company under its parent company Alphabet to ward off a second expected antitrust lawsuit from the Department of Justice,

reported Friday.

Such a concession would keep the ad business under the Alphabet umbrella but still represent a significant change in the…

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