Glossier has agreed a long-term deal to become the first official beauty partner of the Team USA women’s basketball teams ahead of the Olympic and Paralympic Games in Paris this summer, The Business of Fashion has learned.
It marks the New York-based beauty brand’s second foray into women’s basketball, after it became the first-ever beauty partner of the WNBA in 2020, a deal which it extended in March.
The partnership will see Glossier…