The most notable part of Adidas’ new lawsuit against Nike isn’t that the two giants are battling it out in court again or that patents are at the centre of the matter. It’s the type of technology that’s in dispute.
Adidas filed its suit against its archrival on June 10 in an East Texas federal court, alleging Nike infringed on nine patents, some dating back nearly 20 years. Among them were methods of tracking a user’s fitness…