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Gen Z’s shopping decisions are heavily driven by TikTok and influencers, report finds

Gen Z's shopping decisions are heavily driven by TikTok and influencers, report finds

Young Asian woman unboxing new purchase clothings from cardboard box that received from her online shopping retail delivery at home. She is happy and excited to see the content from the box. Online shopping, trustworthy parcel delivery service

D3sign | Moment | Getty Images

Generation Z in Asia-Pacific is taking fashion cues from idols and influencers, heavily driven by TikTok, a new

showed.

“Where past generations visited department…

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