Gen-Z in Focus as Walmart Relaunches Private-Label Fashion Line

Walmart will relaunch a private-label brand targeted at Gen-Z customers, it announced on Thursday, to take on rivals and cross-sell products to customers.

Walmart will relaunch its 30-year-old ‘No Boundaries’ private-label fashion line in July offering products popular with Gen-Z including oversized tees and baggy jeans, Denise Incandela, executive vice president of fashion at Walmart US, told a conference in New York. The brand drives $2…