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Gap Eyes Weak Third-Quarter Sales as Consumer Spending Weakens

Inside Gap Inc.’s 20-Year Struggle to Revive Its Namesake Brand

Gap Inc. on Thursday forecast a steeper-than-expected decline in current-quarter sales after missing expectations in the second quarter, hit by slowing demand for its accessories and apparel as budget-strained American customers cut back on spending.

Consumers, especially on the lower to middle-income rungs, have focused on essential purchases as persistent inflation and interest rate hikes strain household budgets.

However, shares of Gap were…


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