Gap and Madhappy Launch Collab, Campaign With ‘90s Archival Inspiration 

Gap is collaborating with Madhappy, the Los Angeles-based direct-to-consumer brand, on a limited-edition collection of women’s, men’s and kid’s apparel that sources inspiration from the Gap archive.

The 41-piece collection features the MAD Arch logo on sweatshirts alongside reinvented Gap essentials such as denim, outerwear, hoodies and accessories.

The collection will be available at eight Gap stores in the U.S., two Gap…