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in Fashion

Fresh Off NBA Win, Jaylen Brown’s 7uice Will Launch Collaboration With Namesake at Paris Fashion Week

by Editor June 19, 2024, 6:51 am 1.6k Views

Jaylen Brown Boston Celtics Namesake 7uice

After leading the Boston Celtics to an historic NBA finals win Monday night, Jaylen Brown’s next big play will be Paris Fashion Week.

The NBA’s 2024 MVP will debut his first collaboration pieces on the runway with Namesake, the basketball-inspired brand from Taiwanese brothers Michael and Steve Hsieh.

They’ll hit the runway Saturday, and celebrate the collection with a basketball blowout on Sunday. 7uice will bring promising…

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Posted by Editor

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Study uses powerful new 'digital cohort' method to understand vaping epidemic

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