Editor
Two brands — one founded by a celebrity and the other by an influencer — dominated beauty headlines in the lead-up to Labor Day weekend, for two very different reasons.
On Aug. 29, The Business of Beauty reported that E.l.f. Cosmetics paid over $350 million for Naturium, the skin care line founded by influencer Susan Yara and The Center, a beauty brand incubator. Two days later, Bloomberg reported that Kylie Jenner “has explored”…
