First Look: Eyewear Brand Dita Opens on North Rodeo Drive

Dita has opened up shop on North Rodeo Drive in Beverly Hills.

Founded by Jeff Solorio and John Juniper in 1995, with roots in surf culture, the luxury eyewear brand landed on Melrose Avenue before expanding to Newport Beach, San Francisco, New York City in SoHo and Madison Avenue, Sydney and Tokyo in Aoyama and Daikanyama.

Dita (Latin for “I enrich”) began growing when Micky Dillon took the reins in 2011. President and co-owner at the…