MILAN — Fiorucci is returning to Milan with a new owner, a new management and a new creative direction.
The brand, founded by Italian visionary designer Elio Fiorucci after he opened the mother of all retail concepts in the city’s central San Babila in 1967, has unveiled a comprehensive plan for a relaunch.
On Wednesday the brand revealed that last year Swiss investor Dona Bertarelli took full control of the company, which…