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Final Stretch of China Singles Day Shopping Festival Lacks Sales Oomph

Final Stretch of China Singles Day Shopping Festival Lacks Sales Oomph

Alibaba Group Holding and other Chinese e-commerce firms holding Singles Day shopping events together logged a 4.7 percent decline in sales for the first 12 hours of the final day, a research firm said.

The estimate from consultancy Syntun was in line with subdued expectations for this year’s Singles Day — the world’s biggest online shopping festival that has despite its name evolved into a multi-week event and is a key barometer of…


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