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Fforme Creative Director Paul Helbers Out, New Designer Announced

Frances Howie

Fforme, one of the most exciting new names to emerge from New York Fashion Week since the luxury label’s February 2022 debut, is in transition.

Dutch creative director Paul Helbers, who brought menswear design experience from The Row and Louis Vuitton to the womenswear brand, achieving an everyday elegance that purred with ease in his stellar fall 2024 collection, has departed.

“We’re growing, it’s character-building,”…


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