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Ferragamo Taps Chinese ‘Heroines’ for Latest Localized Campaign

Shen Li, Cheryl Yang, Chen Man, Jike Junyi, and Ariel Lin.

In a move to spark discussion around female empowerment for its Chinese audience, Salvatore Ferragamo has decided to spotlight five Chinese “heroines” in its latest local campaign.

The campaign, titled “Ferragamo Women Leading Their Own Ways,” features five Chinese creatives from various backgrounds, including Chinese fashion photographer Chen Man; Shen Li, cofounder of the L’Oréal-backed Chinese fragrance label To…


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