For fast fashion, a push into resale is shaping up as one of this season’s hottest trends.
Though investors have soured on resale marketplaces that have yet to show they can turn a profit, big brands have piled in, seeing an opportunity to build consumer loyalty and engagement while plumping their green credentials.
In the last week alone, two of fashion’s biggest players joined the fray. Shein launched an in-app marketplace in the US,…