Fashion’s Sports Obsession Is No Accident

What’s the dollar value of being a premium sponsor of the Olympics?

LVMH deemed the answer to be €150 million ($163 million),

, shelling out the hefty sum in a deal that looks to have been worth every cent so far.

NBCUniversal reported that viewership of the first four days of the Paris games was up 77 percent compared to the Tokyo Olympics, as an average of 33.8 million viewers tuned in across the live broadcast and…