Fashion’s Race for New Materials — Download the Case Study

Hermès is a luxury brand that prides itself on being steeped in heritage and traditional craftsmanship. So when it emerged in 2021 that the maker of the iconic Birkin bag was working on an experiment with MycoWorks, a Californian start-up that manufactures a new mushroom-based alternative to leather, it sent a powerful signal to the rest of the industry: change is coming.

Fashion joins countless other industries to play a role in global…