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Fashion’s Plastic Addiction Is Harder to Shake Than it Seems

Fashion’s Plastic Addiction Is Harder to Shake Than it Seems

Last year, 91 percent of the polyester used in Adidas’ sportswear was recycled. By 2024, the outerwear brand is aiming to have eliminated virgin polyester altogether. Climate-focused outerwear brand Patagonia and fast fashion-giant Inditex have similar goals for 2025.

The commitments – and progress towards them – seem like major wins for the kind of sweeping overhaul needed to curb fashion’s negative impact on the environment….


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