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Fashion’s Biggest Gen-Z Hiring Challenge

Fashion’s Biggest Gen-Z Hiring Challenge

Knix, the direct-to-consumer intimates brand, has no problem attracting young employees to design its leak-proof underwear or dream up its next social media campaign. Nearly 60 percent of its workforce is under the age of 30.

Finding staff for its growing network of stores, however, is another story.

“Almost every store that we’ve opened, we have had a lot of challenges building the initial team,” said Joanna Griffiths, the brand’s…


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