Editor
The summer Olympics in Paris are a pivotal moment for sportswear brands of every stripe, and this year proved to be the biggest. Average viewership for the first ten days of the Olympics reached 33 million, up 80 percent from the 2021 Tokyo games, according to data from NBC Sports.
It was a boon for sports sponsors, whose bets paid off as their leading ambassadors racked up medals. Nike ambassador Simone Biles took home three gold and one…
