Fashion Is Already Trying to Cash In on Apple’s Vision Pro

It’s too soon to say whether Apple’s Vision Pro will become the next must-have device, but that isn’t stopping fashion and beauty companies from diving in and creating apps for it.

The Vision Pro releases Friday at a cost of $3,499, and among those offering apps at launch are Mytheresa, J.Crew and E.l.f. Cosmetics. The companies all created their apps, which are free to download, in partnership with Obsess, a creator of virtual stores…