Editor
Fashion has always been a passion for Pauline Sjoenell, who was one of the first employees at Acne Studios in Stockholm, and a boutique owner who introduced the Swedes to Isabel Marant, Juicy Couture and True Religion, among others.
She thought she was done with retail when she moved to Los Angeles a few years ago. But then, after returning from a mother-daughter trip to Tulum with her best friend, Chona Hirsch, they wondered why they…
