Fashion and Beauty Need to Prepare For a TikTok Ban

Fashion and beauty brands are watching closely as TikTok fights a desperate battle to halt its impending ban.

The app is scrambling to push back the January 19 deadline for parent company ByteDance to sell it to a buyer the US deems acceptable. If it fails, come that date, internet hosting services and app stores such as Apple’s and Google’s will face significant penalties for continuing to support the app, effectively freezing TikTok in…