Editor
LONDON — Farah has opened its first Soho store just in time for summer, on the heels of the brand’s spring 2023 collection release.
The collection was inspired by the 1978 cult classic reggae film “Rockers” as well as Canadian photographer Beth Lesser, who captured the dance hall scenes and styles during the ’70s and ’80s in Kingston, Jamaica.
The new store’s minimalist decor of pale wood and…
