Editor
Rimowa is adding more stardust to its roster of celebrity endorsements by tapping the Taiwanese idol and Mandopop singer Jay Chou as its latest global ambassador.
According to Rimowa’s chief executive officer Hugues Bonnet-Masimbert, Jay Chou’s multiple creative acts throughout his career, first as a musician, then as an actor and director, mirror Rimowa’s belief in “the transformative power of travel and the commitment to…
