EXCLUSIVE: Naked Cashmere Unveils Bold, Unisex Sister Brand Called Noname Is Needed

Naked Cashmere has launched a sister brand: Noname Is Needed.

“Naked is like going to the Met and Noname is definitely like going to MoMA,” said chief executive officer Patti Cazzato, deciphering the two.

In other words, Noname Is Needed is edgier, funkier.

While Naked Cashmere, the Southern California direct-to-consumer brand, has been offering minimal wardrobe staples in creams and muted tones, Noname Is Needed —…