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EXCLUSIVE: Louis Vuitton Names ‘Squid Game’ Actor Gong Yoo as House Ambassador

Gong Yoo in a visual for Louis Vuitton

QUITE THE PART: Louis Vuitton continues to ride the Hallyu wave with the addition of another house ambassador from South Korea.

Seasoned actor Gong Yoo is the latest celebrity to join the LVMH Moët Hennessy Louis Vuitton-owned brand’s roster of spokespeople, alongside K-pop sensations including J-Hope from BTS and BamBam and Jackson Wang of Got7.

Gong is no stranger to the house. Back in 2017, he fronted ads for its LV Tambour…


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