EXCLUSIVE: Intimissimi Signs Jennifer Lopez as New Global Brand Ambassador

A LEG UP: Jennifer Lopez will be the new face of Intimissimi, the Italian intimates brand, as it looks to make its mark in the U.S.

The company recently signed the pop star as its latest global ambassador, group general manager Marcello Veronesi told WWD during the parent company Calzedonia’s splashy Paris Fashion Week party.

Signing Lopez is one of the first steps in building their brand and increasing name recognition for the…