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Exclusive: Inside Hoka’s Fashion Ambitions

Exclusive: Inside Hoka’s Fashion Ambitions

With its new Marni collaboration, Hoka is practically looking runway ready.

On Monday, the running brand and Italian luxury label unveiled a quilted, fluffy take on Hoka’s Bondi B3LS sneaker. While Hoka’s chunky, cushioned midsoles remain untouched, Marni reworked the sneaker’s upper and turned it into a “cloud of colour” inspired by Andy Warhol’s drawings, according to Marni creative director Francesco Risso.

The shoe will be…


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