Editor
The celebrity beauty brand space is more crowded than ever — but Halsey believes there’s room for one more label.
On July 25, the musician — whose off-stage name is Ashley Nicolette Frangipane — is debuting her second beauty brand, AF94, which will sell at Walmart, the brand’s exclusive retail partner, as well as on its own website.
AF94 will be a diffusion line of About-Face, Halsey’s first brand, which launched in January 2021….
