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EXCLUSIVE: Dior to Stage Gold-themed Exhibition in Beijing

Christian Dior Fall 2024 Couture collection at Couture Fashion Week.

GOLD STANDARD: “Life isn’t black and white; it’s gold.” With that line, model Carmen Kass launched the first-ever ad for Dior’s J’Adore fragrance in 1999. 

The precious metal has been an enduring source of fascination for founder Christian Dior and the artistic directors who have succeeded him, as highlighted in a new exhibition coming to Beijing amid celebrations of the 60th anniversary of diplomatic…


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