EXCLUSIVE: Dior Signs BTS Member Jimin as Global Ambassador

BRANCHING OUT: In the latest pairing of a luxury brand with a K-pop celebrity, Dior has signed South Korean singer, dancer and songwriter Jimin, a member of boy band BTS, as a global ambassador.

The band’s relationship with the French luxury house dates back to 2019, when Dior menswear designer Kim Jones designed stage outfits for their “Love Yourself: Speak Yourself” world tour. BTS has worked with brands including McDonald’s,…