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EXCLUSIVE: Bottega Veneta Launches Lunar New Year Capsule, Campaign

EXCLUSIVE: Bottega Veneta Launches Lunar New Year Capsule, Campaign

MILAN — Bottega Veneta is welcoming 2024 by launching its Lunar New Year campaign featuring award-winning actress and brand ambassador Shu Qi.

Under the creative direction of Matthieu Blazy, the film is Bottega Veneta’s fourth collaboration with Chinese director Jess Jing Zou. Titled “The First Sunrise With You,” it celebrates the first dawn of the year for different characters in a variety of urban and panoramic…


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