Exclusively digital until now, AZ Factory will operate a pop-up store in Paris that will straddle the fashion weeks for men’s and haute couture — and foreshadow what Alber Elbaz’s start-up is morphing into.
The 3,500-square-foot space at 16 Rue de Minimes in the Marais district, open from June 21 to July 8, will be part specialty store, part showroom, part brand incubator and part cultural curator, elaborating on the serial…