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Exclusive: Audemars Piguet’s Maverick CEO Gets the Last Word

Exclusive: Audemars Piguet’s Maverick CEO Gets the Last Word

Few figures in Swiss watchmaking have been as disruptive or as divisive over the past decade as François-Henry Bennahmias. In the 11 years since he was appointed chief executive of the family-owned Swiss watch company Audemars Piguet, an obsession with hip-hop and street culture, the launch of a new line called Code 11.59 and his leather bomber jackets have won him legion admirers — and as many detractors.

Next week, the 59-year-old…


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