EXCLUSIVE: Assouline Marks 30th Anniversary With Signature Pantone Color

PAINT THE TOWN RED: To mark its 30th anniversary, Assouline has teamed up with Pantone to create its now-signature red.

For Alexandre Assouline, chief of operations, brand and strategy of the family-owned publishing brand, this was a natural continuation for the company as a purveyor of coffee table tomes.

“We work with Pantone every day,” he said. “Every cover that we design, every object that we review, the whole…