When Esquire editor-in-chief Michael Sebastian was appointed to the top job at the storied men’s media brand in 2019, it was, he admits, “feeling a little dusty.”
“If you asked somebody on the street who the Esquire guy is, the answer would have been, ‘He’s a rich white dude who likes Dickens, whiskey and leather chairs,’” Sebastian told BoF in a conference room at Hearst Tower last month. “We want that guy to be a reader….