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Esquire No Longer Wants to Be Only for a ‘Rich White Guy Who Likes Dickens’

Esquire No Longer Wants to Be Only for a ‘Rich White Guy Who Likes Dickens’

When Esquire editor-in-chief Michael Sebastian was appointed to the top job at the storied men’s media brand in 2019, it was, he admits, “feeling a little dusty.”

“If you asked somebody on the street who the Esquire guy is, the answer would have been, ‘He’s a rich white dude who likes Dickens, whiskey and leather chairs,’” Sebastian told BoF in a conference room at Hearst Tower last month. “We want that guy to be a reader….


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