End. Clothing Taps Lea Cranfield as Chief Buying and Merchandising Officer

The experienced merchandising executive was hired to drive the UK luxury-streetwear retailer’s product strategy and scale its womenswear business, the company said in a statement Tuesday.

Cranfield previously held the same title at Yoox Net-A-Porter Group, overseeing Net-a-Porter, Mr Porter and The Outnet.

Last year, End. opened flagship stores in Milan, Manchester and Newcastle, as well as its first dedicated womenswear flagship in the…